I’ve been putting off writing this blog post for hours now. Partially because I didn’t know how I was going to follow-up http://www.hlkagency.com/blog/an-event-apart-seattle-day-one">Beth’s stellar recap of day one, but also because I am so overtaken by the wealth of knowledge that has been shared with us over the past two days. I seriously can’t figure out what to write about.
I think Beth nailed my biggest takeaway from the conference thus far when she said “This time, people actually wanted to be there, unified under a single objective: to make our work better” in her post yesterday. When we went through the fairly recent HLK rebrand, we set out to make sure that the work was always our top priority. We made a huge organizational pivot and empowered everyone in the agency to be creative and impact the work. From planning to final execution, we are always striving to advance the skill and expertise of the organization as a whole. Attending this conference has totally validated that outlook for me.
As an art ...
