Buying a motorcycle is rarely a rational decision. This one is no exception.
It’s big. It’s loud. And hopefully, it fetches a pretty penny.
Behold the DEKALB® 100th Anniversary Chopper, designed by none other than Paul Jr. of American Chopper. While it commemorates a century of American corn farming, it stands for even more.
This bike is currently up for bid to raise donations to the American Red Cross.
And it couldn’t come at a better time.
The last year has been taxing on both the American Red Cross and the heart of rural America. Floods, tornadoes and other natural disasters have torn across the country, leaving many in dire need.
Since 1912, DEKALB has been the leading supplier of corn seed to the American farmer, who feeds an average of 155 people each year. And the American Red Cross has been the nation’s premier provider of emergency relief for over a century. It’s a perfect fit.
And it’s a perfect opportunity for HLK to help spread the word.
Through Dekalb’s own website, we created promos surrounding the bike. A Facebook app invited people to participate in the auction by either bidding or guessing the highest bid. And a video splashpage on Dekalb.com blew out the candles on a 100th birthday cake by way of the custom chopper.
It was a worthwhile effort to say the least.
As of today, the price of the bike is nearing six figures. And we hope it keeps climbing. In fact, if you’re so inclined, here’s a link the auction. But if the price is too high, feel free to take a stab at guessing the winning bid here.
The higher the bid, the better. For all of us.
